Revealing an expanding girth
WORLDHOTELS, Europe based global group for independent hotels, has announced significant year on year growth in revenue, room nights and room rates for the Middle East region.
During 2007 its seven properties in Bahrain, Kuwait, Jordan, Lebanon, Saudi Arabia and the United Arabian Emirates saw total revenue increasing 43 per cent over the previous year.
Room nights were up by 19 per cent and the average room rate grew by 20 per cent to $240. The positive trend continues in the first quarter of 2008 with total revenue increasing by 52 per cent and room nights increasing 36 per cent compared to the same period in 2007.
To further expand in this important region, Worldhotels will add at least three new properties to its Middle Eastern portfolio over the next two years. Among the new hotels will be three Buddha Bar Hotels and Resorts. One property will be situated on The World, Dubai’s island project representing the seven continents across the globe, the other two future hotels will be located in Abu Dhabi and Bahrain.
“The growth in this market for Worldhotels is exceedingly significant and we are very pleased to expand our portfolio of unique luxury hotels, such as the five star properties of Buddha Bar Hotels & Resorts also in this region,” said Ingo Gürges, senior director business development and relations for Worldhotels.
“ATM is the most significant B2B event within the Middle East travel industry, and we will be joined on the stand by numerous high profile hotel partners. We are keen to work with the region’s travel trade for the benefit of our hotel partners and also to encourage hoteliers exploring Worldhotels’ opportunities during their visit to our stand.”