SRI Lanka’s MICE industry is now claiming 15 per cent of the total visitor arrivals annually as the country is increasingly identified as value for money and exotic destination with modern infrastructure facilities and conference and exhibition centres as well as international hotel chains.
The national carrier SriLankan Airlines works hand in hand with Sri Lanka Convention Bureau to attract conferences and corporate meetings into Sri Lanka which has resulted in many prestigious events coming Sri Lanka’s way. International Conference on Aid, Commonwealth Games General Assembly, International Tea Convention are to name a few.
Sri Lanka today attracts around 500,000 tourists from across the globe for whom the industry has gone beyond beaches to culture, nature and adventure thus positioning the country as ‘ the most treasured Island in Asia’.
Sri Lanka diversity of attractions from beaches, ancient cities, wildlife sanctuaries, to hill country tea plantations are literally within a few hours of each other. These are featured in pre and post tours of the events many visitors partake. Although well on the road to modernisation, the country and its people still cherish most of their traditional values and take pride in their rich culture, an aspect which continues to attract visitors from abroad.
Sri Lanka is the first country in South Asia to move away from a state-centered economic structure and embrace a private sector led market oriented economy relaxing exchange controls and offering many incentives to foreign investors. Since then free trade zones, repatriation of profit, widespread education, a sophisticated middle class and a newly emerging capital market, have made Sri Lanka an attractive economic hug in the region.
The Sri Lanka Convention Bureau is the national tourism organisation which functions under the Ministry of Tourism and is responsible for the development and promotion of MICE tourism for Sri Lanka. The Bureau is working with Professional Conference and Exhibition organisers, destination management companies, conference and exhibition centres, city and resort hotels, and tour operators who are trained professionals in the MICE industry.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.