OMAN Air received “an enormous volume of enquiries” from buyers as well as much interest from the public, at this year’s ITB.
“Not only did the ITB Berlin create greater interest in our country on the German market, it also made us the focus of increased international attention. This trade show was an effective way of promoting our beloved country,” said a spokesperson from the corporate communications and media department of Oman Air.
“We highlighted our latest products, announce our newest routes and presented our superb Omani hospitality and our new route to Frankfort as well as unveil details of our summer capacity expansion.”
The official international tourism statistics show that the German tourist market is still one of the largest world markets, with German tourists last year spending about $92 billion in total.
H.E. Sheikh Khalifa bin Ali Al Harthy, the ambassador of the Sultanate of Oman to Germany, who visited the Oman’s stand, affirmed that the country was becoming a more and more popular destination for European, Asian and Middle Eastern vacationers, saying that tourism is quickly emerging as one of the pillars of His Majesty Sultan Qaboos’ Government Vision 2020 plan for sustainable development.
“With features such as wildlife, cultural heritage including UNESCO listed forts, an extensive coastline with spectacular sandy beaches, sunny climate, variety of water sports and recreation and unique archaeological sites of world significance, Oman is poised to be launched as an attractive international tourism destination, furthermore stands as one of the countries where tourists can enjoy a safe environment,” said Sheikh Khalifa.
Oman’s contribution at ITB Berlin will play an active role in strengthening the historical relationship between the two brotherly countries Oman and Germany. It will also assist in supporting the economical cooperation opportunities especially within the commerce and tourism sectors,’ he concluded.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.