PREMIER Inn of the UK recently announced the opening of their first hotel in Dubai.
This new hotel marks the beginning of a partnership withThe Emirates Group to develop the Premier Inn brand within the Gulf region. Premier Inn will introduce their high standard, ‘value’ hotel model into the Dubai hospitality market with plans for at least a further five sites to be opened in the UAE in 2009.
Owned by Whitbread, one of the UK’s oldest companies, Premier Inn currently owns and operates over 500 hotels and has nearly 36,000 rooms in the UK and Ireland.
Darroch Crawford, managing director of Premier Inn Middle East said, “What differentiates Premier Inn from the competition is our ‘value’ hotel model, of bringing a four star product to the market at a two star price. In a Premier Inn this is achieved through streamlining the product to benefit our customers, delivering consistently outstanding service and investing heavily in the property and in staff training.
“We don’t have a concierge or valet parking, but if for example a customer needs assistance with their luggage then our people will always help. At Premier Inn we understand that our customers want the best value but will not compromise on quality.”
Opening on March 30 at the Dubai Investments Park next to the Green Community, the hotel features 308 en-suite rooms.
Darroch Crawford continued, “We are extremely excited about introducing the Premier Inn brand to Dubai and the Middle East. This hotel marks the first step in achieving our objectives of operating 6000+ rooms across the GCC by 2012. We’re confident that Premier Inn’s ‘value model, of offering a four star product at two star prices, will be extremely successful in the region.”
Premier Inn was recently awarded the The Business Hotel Brand of the Year Award. It beat competition in the shape of Marriott Hotels International and Shangri-La Hotels & Resorts to win this category.
For hotel bookings, visit www.premierinn.com or call +971 (0) 4885 0999.
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