The European Capital of Culture for 2010 - the Ruhr area of Germany - is the official partner region for the ITB 2009.
Last year Ruhrgebiet Tourismus GmbH, RUHR 2010 signed an agreement with the ITB Berlin confirming their collaboration as strategic partners. The ITB Berlin 2009 takes place from March 11 to 15.
Martin Buck, director, competence center travel and logistics, Messe Berlin said, “Over the years the topic of cultural tourism has become increasingly important at the ITB Berlin, and among its visitors it is the fair’s second most popular event. We are therefore particularly pleased to be able to present the Ruhr as the official partner region at the ITB Berlin in 2009.
“As the European Capital of Culture in 2010 the metropolitan region of the Ruhr will be making full use of the opportunities and huge potential that this increasingly important fair section offers. The Ruhr has a convincing and comprehensive tourism concept and with this presentation can lay claim to being a pace-setter at the ITB Berlin”.
The partner region will organise the opening ceremonies on March 10 in the International Congress Center (ICC) Berlin. During the fair cultural and culinary events from the region will be on offer.
Dieter Nellen, managing director, Ruhrgebiet Tourismus GmbH said, “The ITB Berlin is the ideal place to present the projects and programmes of the European Capital of Culture, the Ruhr, to an international audience and the tourism industry. Our promotion of the European Capital of Culture in the German capital is aimed at creating interest among the fair’s visitors to discover and experience the metropolitan region of the Ruhr in 2010. Its status as the official partner region at the ITB Berlin guarantees us a level of attention and support that extends far beyond the borders of Europe“.
Prof. Dr. Oliver Scheytt, managing director, RUHR 2010 said, “As the official partner region at the ITB Berlin 2009 the Ruhr will have a unique forum, enabling it to present itself as an attractive travel destination of international standing. The presentation by RUHR.2010 at the ITB Berlin will provide the Capital of Culture with global exposure in front of an audience of tour operators, carriers, journalists and tourists. Thus RUHR.2010 will be able to establish itself as a premium tourism brand which stands for rich cultural diversity and a wide range of tourist offerings in the 53 cities of the Ruhr“.
The cost of the presentation at the world’s largest travel trade show in Berlin is approximately one million euros.