Best MICE city in Asia Pacific award
Hong Kong has won the Best MICE City Award in the 2008 Industry Awards organised by CEI Asia Pacific Magazine organised by CEI Asia Pacific Magazine.
The HKTB was also voted one of the best NTOs providing support services for convention and tourism. James Tien, chairman of the HKTB remarked that the awards were the accomplishment of a concerted effort of the government and the travel trade. “The awards recognised our world class conferences support services and ascertain Hong Kong’s attractiveness for conferences, exhibitions and corporate events (corporate meetings and incentive groups) although we’re up against intense competition in the region,” said Tien.
“In 2007, many international corporations and organisations have chosen Hong Kong for their meetings and events. Developing MICE segment continues to be HKTB’s strategic focus in 2008. More resources will be allocated to develop corporate event business especially in high potential markets such as mainland China and India. The HKTB will also continue to work closely with the government and travel trade to strengthen Hong Kong’s appeal as the capital for conference and exhibition,” continued Tien.
CEI Asia Pacific Magazine organises MICE industry award every year, this year, it has commissioned leading global market information provider TNS to conduct online survey since November 2007 and collected views and opinions of CEI Asia Pacific readers from more than 13 countries. Among which, about 48 per cent chose Hong Kong as their favourite city for conferences and conventions while 35 per cent voted the city as the top choice for meeting and incentive destination. In addition, 22 per cent of the vote went to HKTB for providing professional support services for convention and tourism.