THE Adventure Travel Trade Association (ATTA) has “less than a dozen” members from the Middle East, according to Chris Doyle, director of ATTA.
“We’re eager to expand our connections with the region – in fact, we’ve contacts (and some members) from the greater region - Pakistan, Egypt, Kurdistan, Qatar, Jordan, Dubai and others. This is a nascent region for the ATTA’s growth, but one that we find to possess strong opportunity, despite the obvious challenges.”
He said that the association was gradually growing its network through its presence at travel trade events, and was particularly eager to continue opening up dialogue and collaboration with countries within the Middle East.
“We’ve a lot to learn about the region and will continue to invite our friends from the Middle East to join our organisation, contribute to our world class events and play a role in shaping the adventure travel industry.
“The adventure travel potential of the region is vast – from a physical activity standpoint, but even more, from a cultural and heritage perspective, few destinations worldwide parallel the potential there. The current geo-political climate remains a key barrier, most particularly for the US traveller.”
Gateway to Egypt is a member of ATTA. Manal Saad Kelig, partner and sales and marketing manager of the company found that belonging to ATTA had opened many doors for them.
“This networking is invaluable whether for connecting with new partners or learning about new destinations,” she said. “The last ATTA summit Whistler 2007, offered many educational opportunities on the new trends of the adventure travel market and also the profile and features of the adventure traveller and what they will be looking for in their future trips.
“There were also very informative sessions on voluntourism which is a growing sector of the travel industry that travel companies need to learn more about.”
The aim of ATTA is to centralise the adventure travel market and become 'the hub' of this industry. It is a networking, marketing and resource focused membership association representing more than 500 worldwide travel related companies. ATTA also organises the annual Adventure Travel World Summit due to be held in North America in October this year.
by Cheryl Mandy
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.