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WTM Review


‘Party hard’ trend could benefit Dubai
November 2007 929

DUBAI could benefit from a new trend billed ‘debaucherism’ tourism, alongside other destinations like Buenos Aires, Cape Town, Vietnam and Macau.

The idea is to follow in the footsteps of tabloid celebrities and travel to experience wild partie, according to a new Euromonitor report revealed at WTM.
Although the US and the Caribbean are currently benefiting from the trend, other destinations that are likely to prosper from this ‘play hard, work hard’ generation.
The trend is most popular in the US where those in the age group 25 to 34 are waiting longer before marrying. As earners of 17 per cent of the US’ gross income they have more time to enjoy their last fling at youth before settling down.
Clement Wong, Euromonitor’ Global Travel and Tourism Research manager comments “Even as travellers age they will continue to embrace travel as an opportunity to revisit their ‘hedonistic’ youth and to spend lavishly, enjoying their leisure time to the full.
“Long haul, exotic destinations are expected to benefit as these partygoers search for the next thrill and document their activities via social networking websites for all to see and imitate.”
Las Vegas rules as the capital of ‘debaucherism’, with young adults flocking to a city that promises ‘What happens in Vegas, Stays in Vegas’. Travel and tourism suppliers have capitalised on this, offering the most indulgent activities ranging from day parties to strip club tours, but this kind of luxury living does not come cheap as parties can run from $1,000 to $5,000 per day.
Cruising, which is continuing to see dynamic growth, is also capitalising. Groove Cruise offers 24-hour entertainment with partygoers happy to stay on board while touring the Caribbean and Mexico.




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