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Lebanon in the spotlight at AWTTE
November 2007 114

THE Arab World Travel and Tourism Exchange (AWTTE 2007) is little more a month away, and preparations are proceeding at a furious pace.

The main purpose of this year’s edition, which runs from December 6 to 9 at the BIEL Center in Beirut, is to revive the tourism industry in Lebanon, according to a statement from the organisers, Al-Iktissad Wal-Aamal.
Participants will have the chance to benefit from complimentary promotional and operational services through the public relations and networking opportunities offered by the organisers.
In addition, the extracurricular activities organized during AWTTE help participants set solid business interactions in a friendly and hospitable environment for a period that lasts much longer than the four exhibition days including familiarization trips, hotel tours, social functions and online buyer calendars.
“We are waiting for you in December for this exquisite blend to top off the cherry on top and witness the festive week of Lebanon at the end of this year,” the release quoted Lebanese Minister of Tourism, Joseph Sarkis, as saying in a message to the industry.
This year’s participating exhibitors shape the perfect assortment of distinctive countries.
Among the countries exhibiting at the show are Algeria, Cyprus, Egypt, India, Iran, Jordan, Kuwait, Malaysia, Turkey and the UAE, with Abu Dhabi, Dubai and Sharjah sharing a common stand.
Egypt will be the guest country at AWTTE.
New to the show are the Coco Collection Resorts in the Maldives, while Le Royal Hotels and Safir Hotels will be exhibiting once again at AWTTE with many attractive offers and giveaways.
Organisers expect to bring in hosted buyers and trade visitors from USA, UK, France, Belgium, Netherlands, Poland, Germany, Italy, Greece, Cyprus, Turkey, Russia, Saudi Arabia, Kuwait, UAE, Qatar, India and China.
To promote the exhibition internationally, AWTTE has signed a membership agreement with the World Exhibitions Club (WEC), the club where both organizers and trade professionals can easily and quickly find what they need for successful participation.
The last edition saw an exhibition spread over 1700 sqm with 100 exhibitors and 6,700 visitors.




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