ROTANA Hotels will be participating at WTM this year in a bid to renew existing partnerships and make contact with new operators in the UK and around Europe.
TTN caught up with Imad Elias, executive vice-president and chief operating officer, Rotana Hotels, to find out more. Excerpts from an interview:
Is this the first time you will be participating at the WTM 2007?
This is the second year Rotana Hotels participates at WTM and we will be exhibiting on stand number ME1800, amongst a large number of International and high profile companies
What are your expectations for WTM 2007?
Due to our strong presence in the Middle East and our established contacts in the UK, we are witnessing a constant increase of UK based customers. Although this will be the second time we are having our own stand at WTM, the enquiries and the interest that have been shown so far from the UK operators are indeed very positive.
How would the WTM aid you in achieving your goals?
Our participation at WTM is to strengthen our presence and to support Rotana Hotels’ expansion plans reaching a portfolio of 55 properties by 2010. This will certainly be achieved through the meetings with the major operators within the UK markets.
You participated at WTM last year – how fruitful was your experience, how did your company benefit from it?
Very positive indeed.
We have established solid contacts and have signed major contracts, following WTM through our Outbound Sales Office in the UK.