The five-star Sheraton Jumeirah Beach Resort & Towers will be making its debut under the Starwood banner at the Arabian Travel Market.
Just 25 minutes' drive from the centre of Dubai, the sea-front property, which has a long stretch of white, sandy beach and beautifully landscaped gardens, is exhibiting at the ATM under its new name of the Sheraton Jumeirah Beach Resort & Towers.
"The Arabian Travel Market is the most important travel show for this region," said John Lagos, General Manager, Sheraton Jumeirah Beach.
"It's an ideal opportunity to meet the movers and shakers of the travel industry and showcase the Sheraton chain's latest UAE property".
The management will be particularly looking to meet with GCC travel operators.
"There has been a massive growth in the number of short-break GCC tourists to Dubai," said Bassam El-Khoury, Director of Sales & Marketing of the property.
"Whilst Europeans still dominate the number of guests in the hotel, we have seen a rising trend in the number of families, especially those coming to the UAE for short holidays".
The Sheraton Towers, with 255 beautifully appointed guest rooms, provides high standards of comfort with many extras - private bath and shower, air conditioning, windows, IDD voice mail phones, dataport, satellite TV and radio, safe and mini bar.
There is a range of relaxed dining choices: The Peacock Restaurant (Chinese), The Grotto Italiano and The Grill Room (Steak and Seafood).
Leisure amenities include: Jumeirah Health & Beach Club (freshwater pool and beachfront); fitness room, sauna, steam bath and massage; access to Emirates Golf Club; beach volleyball; tennis (two floodlit courts); squash (two air-conditioned courts); watersports including water-skiing and knee-boarding; Children's Club with scheduled activities, pool and playground.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.