Holiday Inn to be relaunched
THE InterContinental Hotels Group has announced a worldwide relaunch of the Holiday Inn brand family, which comprises Holiday Inn, Express by Holiday Inn and Holiday Inn Express.
The relaunch programme, which all Holiday Inn hotels will be required to implement, will incorporate a new service promise, a redesigned welcome experience as well as refreshed guestrooms.
The new brand signage will be installed once hotels have successfully implemented the programme, resulting in a refreshed and contemporary brand image. All Holiday Inn hotels currently open or under development are expected to have implemented the programme by the end of 2010, with the first new-look showcase hotels expected in major markets from spring 2008.
In EMEA IHG has an operating portfolio of 330 Holiday Inn (51,458 rooms) and 176 Express by Holiday Inn (18,323) properties, with 115 hotels in the combined development pipeline.