Polar explorer Pen Hadow, the first person to sledge alone from Canada to the North Geographic Pole without any resupplies, is set to put WTM World Responsible Tourism Day in the spotlight when he officially launches the day of action at WTM on Novmeber 14.

'I am very keen to be involved in the launch of WTM Responsible Tourism Day because of its sheer potential.  Whether it is at a corporate or personal level, the travel and tourism industry can scale back the negative impact it has and accentuate the positives. The day at World Travel Market is a global initiative and can make a real difference,' said Hadow. 'It's no good everyone sitting around a table and just saying the environment is important in a general way. That is the least we can do. We are on the first step of a journey; a big endeavour that is of inestimable value for generations ahead.'
Following the opening speeches by Pen Hadow and Fiona Jeffery, the day continues with the Virgin Holidays Responsible Tourism Awards and a comprehensive programme of panel discussions.