Emirates Airline is in the midst of a transcontinental road show blitz to support a flurry of route launches across the world, beginning with the Newcastle service on September 1.
From Ahmedabad in India to Sao Paulo in Brazil, Emirates is criss-crossing the globe in the coming months with a series of events to publicise the latest additions to the airline's increasingly global footprint.
The promotions, which come hot on the heels of the successful Venice route launch, started last month in Sao Paulo, the most important financial centre in Latin America, to support the beginning of the Emirates' service on October 1.
In Europe, Emirates addressed the travel trade in Newcastle in the UK, before moving on to North America and India this month.
Emirates' road shows are aimed at raising awareness, primarily within the travel and tourism industry, ahead of the start of a new service. They involve trade presentations, dinner functions and press briefings.
“This is a busy year for Emirates as far as route launches and the resulting promotional activities go. But, as ever, we are ready for the challenge. It is an exciting time for the airline as it continues to spread its wings across new boundaries and further establish its international reputation,” said Mike Simon, divisional senior vice-president, Corporate Communications. “We are particularly keen to launch services into South America and we now offer the only direct air link between Venice and the Middle East. Meanwhile, it’s a case of watch this space, as more announcements are on the way.”
During the second half of 2007, Emirates is launching six new routes: Venice (which started July 1), Newcastle (September 1) Sao Paulo (October 1), Ahmedabad (October 28), Toronto (October 29) and Houston (December 3).