Information technology and customer relationship management will be under the spotlight at 21 seminars to be held over the four days of World Travel Market (WTM) in London next month.
"This year's seminar programme is the most comprehensive ever organised in the 22 years of World Travel Market," said WTM group exhibition director Fiona Jeffery.
"The issues raised by information technology and customer relationship management are set to have a major effect on the travel industry worldwide.
"It is the role of World Travel Market to raise and tackle these issues; to give as many visitors the opportunity to learn from the experts and to utilise the knowledge to the benefit of their businesses."
Fifteen seminars have been organised under the umbrella "Raising the e-standard". The detailed programme will run over the two Meridian Days on November 12 and 13 and the Discovery Days on November 14 and 15.
The seminars include:
Prices for each of the 15 "Raising e-standard" seminars are £21 ($31). Additionally, six free Discovery Day seminars have been organised during WTM.
WTM will be held at Earls Court in London from November 12 to 15.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.