DUBAI Duty Free (DDF) has announced its support for the 2007 Dubai Summer Surprises by renewing its sponsorship for the fourth consecutive year and introducing a consumer promotion that will see shoppers win a total of Dh250,000 ($68,000) over the 10-week period.
Commenting on the sponsorship, Colm McLoughlin, managing director, DDF, said: “We are pleased to support the Dubai Summer Surprises for the fourth year. This summertime event has been a driving force in attracting tourists and this year more then ever the 10-week festival promises to be the best yet. We look forward to working with the organizers in enhancing our sponsorship during what is a very busy travel period at Dubai International Airport.”
During the 10-week DSS period, DDF customers spending Dh250 and more will have the chance to win Dh25,000 worth of Dubai Duty Free gift vouchers every week. For this promotion, Dubai Duty Free has teamed up with fellow DSS sponsor, MasterCard and for the duration of the promotion, MasterCard holders spending Dhs250 or more, double their chances of winning the weekly prize of Dhs25,000 in vouchers.
DDF, currently ranked third in the world in terms of turnover, continues to enjoy record sales with first quarter figures topping $203 million, a 28 per cent increase over the same period last year.