Emirates Holidays has unveiled its brand new edition of A World of Choice brochures for 2007-08, that includes an all-new brochure Dubai and the emirates. On offer are flexible, affordable and quality holidays to more than 120 stunning leisure destinations in 39 countries and a choice of more than 1,000 accommodation options.
In its 17th year, the latest Emirates Holidays brochures feature the largest-ever range of holidays in four volumes covering the Middle East, Africa and Indian Ocean; Europe and The Americas; Asia and Australasia; and the brand-new Dubai and the Emirates.
The range includes an Arabic language brochure for the Middle East, a Russian language brochure, a dedicated brochure for Saudi Arabia and Iran, and a destination-specific brochure for the Mediterranean, which is distributed in Turkey, Greece, Cyprus, and Malta.
In all, nearly 400,000 brochures will be distributed through travel agents in the Middle East, Africa, Europe and Asia, to thousands of potential travellers.
“We are delighted to present our customers and trade partners with our largest-ever set of A World of Choice brochures,” said Hans Haensel, Emirates’ divisional senior vice-president, Destination and Leisure Management. “We are confident that the new Dubai and the Emirates brochure distributed through our trade channels will accelerate tourism into the UAE, helping fulfil Dubai’s strategic vision of 15 million visitors by 2012.”
With Emirates Airline starting services to exciting Brazil, Europe and The Americas features two new cities – Sao Paolo and Rio de Janeiro; and others such as Seefeld in Austria and romantic Verona – the setting for Romeo and Juliet – via Venice, Italy. It also features 54 new hotels and three new tours capturing the magic of Salvador, Iguaçu and the Amazon; a picturesque journey from Bordeaux to Nice; and romantic highlights of Tuscany starting from Rome.
The Asia and Australasia brochures feature three diverse new cities: Nagoya, Kolkata and Bangalore, besides a whopping 56 new accommodation options in the region, four new tours and honeymoon packages to places such as Langkawi and Kota Kinabalu in Malaysia that offer lazy days on sandy white beaches and adrenaline-pumping adventures respectively.
Tunisia and its twin cities of Tunis and Hammamet make an entry in the Middle East, Africa and Indian Ocean brochure. This brochure offers 26 new accommodation options across the region.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.