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ATM Review


Shaza announces seven development projects
June 2007 155

Shaza Hotels, launched last year, has announced plans to launch seven regional properties in as many countries, with its first opening in Dubai as early as the end of 2008.

The product of a partnership between Kempinski, the world’s oldest luxury hotel brand and international financial firm, Guidance Financial Group, the Shaza Hotels group will own and operate properties in gateway cities around the region.
Four projects – in Bahrain, Cairo, Jeddah, and Marrakech – will see the Shaza Hotels group play an owner-operator role, while projects in Doha, Dubai and Muscat will be operated under pure management contracts.
All the properties will capture the true spirit and art of living of the Middle East and North Africa region in a contemporary and design-led environment.
Christopher Hartley, chief executive officer of Shaza Hotels, said that he is delighted that the market response to Shaza’s brand concept has been so positive.
“Shaza is moving quickly to establish a unique position in the region’s fast growing five-star hospitality sector that celebrates the people, values, art and traditions of this culturally rich region” said Hartley. 
“With our exciting product offering, Shaza Hotels will meet the aspirations of culturally discerning regional and international travellers, families and business groups.”
To ensure the successful construction, design and opening of Shaza’s hotels, a team of more than 15 professionals has been assembled. 
In addition, Shaza Hotels has reached agreement with leading partners and consultants to finalize brand-differentiating product concepts, relating to spa operations, interior design, food and beverage and children’s facilities.
“The intensive product development we have undertaken will allow Shaza Hotels to offer its guests an exciting constellation of new and differentiated experiences,” concluded Hartley.




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