The Korea Tourism Organization (KTO) will attend this ATM with their new identity, Korea Sparkling, according to a spokesperson.
The Far Eastern country is one of several in the region seeking to take advantage of growing connectivity between the two regions.
“It had been a steady year for Korea’s Tourism Industry as the tourist arrivals touched 6.15 million in 2006. Since the opening of KTO office in Dubai two years ago, the KTO have been successful in launching an Arabic website, followed by the launch of food guide for Muslim visitors,” said the KTO’s Shafiq Ibrahim.
“The promotional activities of KTO in the GCC are further gaining momentum with negotiations for the launch of popular Korean dramas in the local media.” At the time of going to press, the KTO had confirmed their participation at the Emirates brochure launch.
Leisure travellers to Korea are spoilt with a choice of products ranging from a simple shopping tour to traditional temple stays, adventure sports, mountain climbing, hot springs followed by a final retreat to the paradise island of Jeju, otherwise nicknamed as the Hawaii of the Orient due to its similarities with the American islands. The country also has a strong business and events market and has successfully hosted both the Asian Games and the Olympics.
Total travel and tourism demand in Korea for 2007 is estimated at $104.1 billion, growing to $195 billion by 2017. Total demand represents 1.5 per cent of world market share, according to the WTTC.