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Luxury Options to promote Marbella, Latin America
April 2007 266

Marbella-based niche luxury travel operator Luxury Options will return to the ATM for the third consecutive year, with a large stand that will be ‘full of surprises and innovation’, according to a company statement.

As part of its new global expansion strategy, titled ‘Luxury – My Way’, the company will be mainly promoting two of its destinations, Marbella Options (www.marbellaoptions.com) and Latin Options (www.latinoptions.com). The company will be reinforcing its positioning as the leader in the luxury accommodation market in Marbella with a new range of much more detailed marketing materials and a completely revamped website.
Nicholas Rhodes, president of the company, said, “The Gulf region is a very important key to our success. We have dealt with clients from the region for many years now and we fully understand their needs and wants. This year, we will be showing new villas, apartments and hotels.”
This year, Luxury Options, will be bringing many of its top hotels and partners with them to Dubai: Clinica Hector Valdes, Gran Hotel Elba, Gran Hotel Guadalpin, Barcelo Marbella Golf, Hotel Coral Beach, Hotel Crowne Plaza Estepona, Hotel Guadalmina Golf Resort & Spa, Hotel La Bobadilla, Hotel Los Monteros, Hotel Westin La Quinta, Marina Mariola, Vasari Resort and Hotel Montecastillo will all be respresented at the event.
Furthermore, the new airline Air Comet and the top Chilean ski resort Termas de Chillan will be represented by Latin Options. Given the surging interest in skiing and South America, Latin Options will launch ‘The Coolest Summer of your life’ with luxury ski trips this July and August to Chile.
In further developments, Luxury Options will also launch Beach Options, a new concept aimed at grouping together the best beach resorts in the world. The company will also be showing Gulf Options (www.gulfoptions.com) and Far East Options (www.fareastoptions.com), products aimed at the Spanish and Latin American markets with the objective of bringing tourists from those countries to the UAE, Oman, Maldives and South East Asia.




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