Amman’s Petra Travel and Tourism Company (PTTC) will return to ATM to talk up Jordan to they key GCC market, according to a company official.
“It has become almost of a tradition for us to attend the ATM because we were one of the early exhibitors at the show when it started back in the 1990s,” said Petra Tours general manager Awni Kawar.
“And this year we are there, because we believe this is a very good exhibition to market Jordan, and by the fact that about 60 per cent of the kingdom’s inbound tourism trade are from the Arab Gulf countries.”
ATM is a good meeting place for travel agencies, tour operators, hoteliers, destination management companies, African and Asian health resorts and spas and industry service providers, which is why Petra Tours consistently attends, he said.
“ATM has become a good way of networking, meeting others and generating business, whether in the inbound sector or outbound.”
And this suits the PTTC since it is involved in both sectors. “Today our company is involved in both inbound that is tourists coming to Jordan, and outbound tourists from the kingdom who want to travel to other countries of the world, which is steadily increasing.”
The PTTC also hopes to use the ATM to reach the region’s exploding MICE market with its new division, Petra Events Management, said Kanwar.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.