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Fairmont rolls out centennial promotions
April 2007 207

The Fairmont Dubai has rolled out two special deals for guests to celebrate 100 years of the birth of their brand this year.

“At this year’s ATM, the fourth year of our participation, we are focused on promoting The Fairmont Dubai as a brand well positioned within the luxury category with an emphasis on group and corporate clientele. This year we hope to garner greater awareness about the hotel as we celebrate the centennial anniversary of Fairmont Hotels & Resorts and we will highlight the company’s growing portfolio in the Middle East and Africa,” said Kent Cooper of the Fairmont Dubai, regional director of Sales Marketing Middle East and Africa.
The luxury Dh1907 ($519.3) centennial room package, available until December 30, includes one night’s accommodation in Fairmont Gold Room 1907, including private check-in on the 33rd floor, dedicated concierge, complimentary breakfast and evening hors d’oeuvres, private limousine transfer to and from Dubai airport, dinner for two at The Exchange Grill, a 100-minute massage and eye contour treatment for two at Willow Stream spa.
For the corporate and MICE market, the hotel has rolled out the Centennial meeting package, priced at Dh260 net per person for ten or more guests. This is inclusive of catering and audiovisual equipment and is valid for meetings booked and held between April 10 and May 31. Bookers will receive a complimentary 60-minute massage at Willow Stream spa.
“For over a century, Fairmont properties have been located in the most unforgettable areas in the world and are often deemed attractions in and of themselves,” said Cooper. “This is clearly seen with the growth throughout the region with the management of The Palm Golden Mile and the two-shoreline buildings, Al Nabat and Al Haseer located on the trunk of The Palm, Jumeirah. This is also indicative of the Fairmont property in Abu Dhabi to open in 2009 with the Breakwater Island development overlooking the famed Abu Dhabi corniche.”
Cooper cited other properties, such as The Fairmont Cairo, Nile City, set to open in early 2008, and the company’s reflagging of four hotels in Kenya (The Norfolk Hotel in Nairobi, the Mount Kenya Safari Club, the Ark and the Mara Safari Club).
“All of these truly encapsulate Fairmont’s vision for places of unrivalled presence, experiences that are authentically local and service that is truly engaging.” With 50 hotels in 10 countries, other new properties are being developed in Oman, South Africa and Vancouver, Canada.




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