Tuesday, December 12, 2017

ATM Preview


MHR rebrands to Medotels Group
April 2007 62

After a successful 10 years and following an exciting year of transition and development, MHR Collections announced in a release that it will proceed under the new name, The Medotels Group.

This will be formally announced at ATM, where the group has a stand in the Global Village.
The new Medotels Group is a multi-brand hotel chain that offers a full range of marketing and distribution programs and state-of-the-art reservations technology for independent hotel owners and hotel management.
Further to the company name change, the company's three existing collections, The Elite Hotels, The First Class Hotels and The Leisure Hotels & Resorts have been given their own individual identity. The group has also announced the addition of a connectivity service, M – Connect.
The Medotel Group, having always recognised the importance of preserving each hotel’s individual identity while achieving brand recognition, is convinced that by differenciating between the three brands, each brand is enabled to achieve the brand recognition required, the statement said.
M – Connect will enhance the group’s existing collections and further demonstrate its commitment to progress, the statement said.
The Elite Hotels is a collection of some of the world’s most impressive five-star properties created for the most discerning guest. First Class Hotels offer a unique selection of strategically located four-star hotels in both urban and resort settings where guests can rest assured that attentive service is guaranteed. Leisure Hotels & Resorts is a wide range of independent three-star business and leisure hotels that offer exceptional comfort and value for money.
“With the three unique hotel brands and the choice of the connectivity service. The Medotels Group offers a complete sales and marketing solution,” says m1anaging director Lefteris Sergidis.
“By offering a full range of marketing and distribution programmes, and industry-leading technology with first-class customer service to all our affiliated hotel partners, we are confident that we provide the extended worldwide reach that all our affiliated properties seek, to increase revenue and profitability,” he said.
The Medotels Group is a multi-brand hotel chain that offers a full range of marketing and distribution programs and state-of-the-art reservations technology to over 250 independent affiliated hotel partners worldwide.




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