Swiss-Belhotel International has emerged as a new player in the competitive Middle Eastern hotel market.
Based in Hong Kong, the company spearheads its entry into the region with the opening of a Dubai operations and development office and the announcement of new hotels in Saudi Arabia and Jordan and the acquisition of an existing property in Kuwait.
A leading name in hotel management and with more than 20 years experience, Swiss-Belhotel International has a strong focus on serviced residences as well as city and resort hotels.
“Swiss-Belhotel International is delighted to have commenced business in the Middle East region,” said Edgar Solenthaler, vice-president, operations and development, Middle East, Swiss-Belhotel International. “We are in negotiations for several other properties in the region including one in the United Arab Emirates.”
Swiss-Belhotel International formed their Middle East division by establishing a joint venture with Alpha Tours Dubai.
Swiss-Belhotel Plaza Kuwait, owned by International Trade Holding Company, is an existing four-star deluxe hotel featuring 164 recently renovated rooms and suites. The hotel is located in the heart of the commercial and banking district, 20 minutes drive from the airport and adjacent to a three-storey shopping mall. It features an all-day dining restaurant serving international cuisine and a Tea/Coffee Lounge.
Swiss-Belhotel Sharma Resort in Saudi Arabia, is currently under construction and is expected to be finished by late 2009. Owned by Tabuk Investment & Tourism Company, the four-star deluxe property will feature 153 rooms, suites and luxury villas with one to five bedrooms, 10 food and beverage outlets, extensive MICE facilities, health club and spa facilities, tennis course, mini golf, Kids’ club, swimming pools and much more.
The four-star deluxe Swiss-Belhotel Amman, to be built in Schmeisani in Amman’s business district, is owned by Eastern Investment Group Holding and features 221 rooms and suites, accessed by a glass elevator offering panoramic views of the surroundings, food and beverage outlets, conferencing facilities, a movie theatres and retail shopping precinct.
With the addition of these properties, Swiss-Belhotel International will manage 21 hotels/resorts/serviced residences throughout Asia.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
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