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Boutique properties prove strong proposition for Danat
April 2007 369

Danat Hotels and Resorts, a division of the Abu Dhabi based National Corporation for Tourism and Hotels (NCT&H) is enjoying a convincing period of continued growth with its five star boutique properties Al Raha Beach Hotel and Danat Resort Jebel Dhanna, according to a company executive.

“The last six months have been an exciting period for us with continued growth and the constant evolution of our brand. A positive forecast for the next six months means we feel confident that we can meet the ever growing demands of tourism in this region,” said Abdulla Al Romaithi, managing director, NCT&H.
Although unique, both the Al Raha Beach Hotel and the Danat Resort Jebel Dhanna share a common philosophy when approaching their boutique product, each property embraces a commitment to quality service that rewards every guest with a personalised experience that is unparalleled.  
The Al Raha Beach Hotel boasts a unique position in Abu Dhabi as the only boutique beach hotel attracting every dimension of the market. Located in an area once famously used by pearl divers it is now seen as an icon of the city’s development and occupies exclusive prime beach front offering majestic views of the Arabian Gulf. Striking a balance between contemporary architecture and traditional Arabian design the property is able to offer an environment conducive to its promise of personalised hospitality. 
The Danat Resort Jebel Dhanna is a convincing oasis of luxury and tranquility supported by a team of hospitality ambassadors who are passionate gate keepers of the boutique experience. The resort has five food and beverage outlets all diverse in approach to modern cuisine and representational of the varied guest composition.
An uncompromising feature of Al Raha Beach Hotel and Danat Resort Jebel Dhanna is the partnership they continue to share with Preferred Hotels and Resorts. This provides a network to further establish the brand across a number of industry sectors on a global scale. “The success of the partnership is seen to have contributed to intense interest in our brand and products at recent industry exhibitions,” said Al Romaithi.
In a market that is developing at a rapid pace understanding the expectations and requirements of business and leisure travelers is imperative to the success of the boutique product, this is another element of business that Preferred Hotels and Resorts and Danat Hotels and Resorts work vigorously together on.
The brand waits with enthusiasm for the predicted development and growth in the region and looks forward to possible additions to the Danat Hotels and Resorts portfolio of properties.




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