Emirates will unveil a giant globe as the centrepiece of a spectacular and much talked about stand at this year’s ATM.

The Emirates Globe, as it is known, is the most innovative to date produced by the Dubai-based international travel and tourism group and will host a fascinating interactive journey for visitors.
“We are always seeking to push the boundaries of excellence and the new Emirates stand epitomises that philosophy. The three-storey Emirates Globe is a huge captivating spherical structure, signifying Emirates as a global brand. We always like to trigger discussion in the market by leading the way and our offering this year will certainly do that,” said Mike Simon, Emirates' divisional senior vice-president, Corporate Communications.
Standing 9.5 metres in height and boasting a 484 square metre footprint, it will primarily showcase Emirates Hotels and Resorts, the group’s new premier hospitality management division.
A special zone, equipped with interactive presentations, will give visitors the real touch and feel of the award winning Emirates Al Maha Desert Resort and Spa, nestling serenely in the Dubai Desert Conservation Reserve.
Following a One Continent theme, a similar area will bring home the warmth, hospitality and luxury of the Emirates Wolgan Valley Resort and Spa in Australia, right down to the actual premium furnishings.
Simon said: “This is a company of many cultures, serving many more cultures around the world. The Emirates Globe symbolises our global multi-national thinking, while at the same time realising the pricelessness of the personal touch.”
He went on: “This is a fantastic opportunity to raise the profile of Emirates Hotels and Resorts. In addition to the much decorated Emirates Al Maha Desert Resort and Spa and our Emirates Wolgan Valley Resort and Spa in Australia, our exhibition will also have a wealth of information about the other properties within the Emirates Hotels and Resorts division.”
They are: Emirates Marina Hotel & Residence (opening September 2007 in Dubai), Emirates Green Lakes Serviced Apartments (opening early 2008 in Dubai), and Emirates Park Towers Hotel & Residence - scheduled for completion in 2010, also in Dubai.
Among the globe's other features are meeting rooms, bar and catering facilities, a VIP reception area and images from the latest sizzling Emirates cabin crew photo shoot.
The project has been steered by the Emirates' in-house promotions team, in conjunction with UK-based designers, The Pulse Group Limited.