Bahrain will promote its leisure and MICE facilities to international trade buyers at ATM.
The Kingdom attracts more than 500,000 visitors every month according to its Ministry of Information, Tourism Affairs. Data available indicates the total number of visitors that visited Bahrain in 2006 has topped the six million mark, said a spokesperson from the Ministry.
The Ministry has spared no effort to promote the Kingdom as an affordable tourism destination and will continue to participate in international and regional exhibitions that attract important buyers from around the world. Regional and international airlines are also increasing their flights to Manama, which will help increase visitor numbers.
Bahrain is to be promoted at ATM the ‘Island of Pleasure’ and is confident of attracting tourists in search of a relaxed and rejuvenating holiday. The Kingdom will participate with more than 50 private sector companies represented on its 120 sq m stand.
These include hotels, tour operators, travel agencies, aviation companies and new and upcoming tourism develop-ments such as the Amwaj Islands and Durrat Al Bahrain, which will highlight the best leisure facilities the Kingdom has to offer. Companies to look out for are Gulf Air, with participation from Sabre Travel Network Middle East, The Ritz-Carlton Hotel & Spa Bahrain, the Novotel Al Dana Resort, Mercure Grand Hotel Seef, Al Shamel Travel & Tourism and Sixt Bahrain.
Participants will also include the upcoming $1 billion Al Areen development which boasts a diversified range of health, residential, hospitality and entertainment components.
A recent Euromonitor report states destinations with cultural and sporting attractions are drawing more tourists. Bahrain, with its 5,000-year history and the Bahrain Formula 1 Grand Prix, is well placed to benefit from this trend.
The World Travel and Tourism Council 2007 report forecasts a 14.5 per cent growth for the country's tourism sector, which is expected to generate revenues worth $4.5 billion this year.
The island kingdom's hospitality sector is set to nearly double its hotel room inventory to cater to the forecasted growth.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
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