ARABIAN Travel Market (ATM) exhibitors are being helped to expand their business opportunities.
Reed Travel Exhibitions (RTE) – organiser of the annual ATM, the region’s premier travel and tourism industry – has staged its first pre-event exhibitor workshop aimed at assisting clients to get the most out of the annual event.
The half-day workshop, at the Dubai International Convention & Exhibition Centre (DICEC), introduced exhibitors to various event business opportunities and the tools available to capitalise on them.
“We want to work even more closely with our exhibitors to ensure their business objectives are fully realised,” said Richard Mortimore, managing director, RTE.
The 2007 instalment will be held from May 1 to 4 at the Dubai International Convention and Exhibition Centre. It has already witnessed a 42 per cent increase in pre-registered visitors who are expected to meet with exhibitors from over 60 countries and destinations.
“ATM has experienced tremendous growth over the years and is today ranked among top global travel and tourism events such as ITB in Berlin and World Travel Market in London. It is vital that new exhibitors in particular understand the opportunities offered by the event and how to maximise their business potential as well as optimise their return-on-investment.”
Over 60 first-time, as well as regular exhibitors, attended the workshop. A number of exhibitor tools on the show website were explained in detail.
Exhibitors were also briefed on event facilities, such as the Meridian Club, which is RTE’s business lounge for club member buyer visitors to meet and discuss business.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.