ARABIAN Travel Market (ATM) exhibitors are being helped to expand their business opportunities.
Reed Travel Exhibitions (RTE) – organiser of the annual ATM, the region’s premier travel and tourism industry – has staged its first pre-event exhibitor workshop aimed at assisting clients to get the most out of the annual event.
The half-day workshop, at the Dubai International Convention & Exhibition Centre (DICEC), introduced exhibitors to various event business opportunities and the tools available to capitalise on them.
“We want to work even more closely with our exhibitors to ensure their business objectives are fully realised,” said Richard Mortimore, managing director, RTE.
The 2007 instalment will be held from May 1 to 4 at the Dubai International Convention and Exhibition Centre. It has already witnessed a 42 per cent increase in pre-registered visitors who are expected to meet with exhibitors from over 60 countries and destinations.
“ATM has experienced tremendous growth over the years and is today ranked among top global travel and tourism events such as ITB in Berlin and World Travel Market in London. It is vital that new exhibitors in particular understand the opportunities offered by the event and how to maximise their business potential as well as optimise their return-on-investment.”
Over 60 first-time, as well as regular exhibitors, attended the workshop. A number of exhibitor tools on the show website were explained in detail.
Exhibitors were also briefed on event facilities, such as the Meridian Club, which is RTE’s business lounge for club member buyer visitors to meet and discuss business.