THE UK’s Centaur Media Plc and Dubai-based Dnata World of Events have announced a joint venture agreement to manage exhibitions and trade fairs in the Middle East.
The Dubai-edition of the Business Travel Show – already an industry-leading event in Britain and Germany – will be the first event to be staged jointly by the new partnership.
The new Dubai show will be presented at the Madinat Arena on 29-30 October, 2007.
Calum Taylor, managing director of Centaur Exhibitions – a division of Centaur Media, said he believes that Dnata World of Events is the ideal partner for the company’s entry to Middle East markets.
Dnata Agencies senior vice-president Iain Andrew described the joint venture as a ‘breakthrough in sharing international expertise, where complementary strengths can work to mutual benefit’
Sally Pugmire, event director at Centaur Exhibitions, said the Gulf region is currently the world’s fastest growing for business travel, with 80 per cent of travel in the region being classified as business travel.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.