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Hilton launches short breaks product
February 2007 207

HILTON has launched ‘Hilton Mini Breaks’, its first international short-break leisure product as part of its strategy to strengthen its leisure proposition and provide an enhanced product offering for guests.

Hilton Mini Breaks has been developed following customer research in key markets and reflects growing trends in guest requirements. It offers, enhanced customer benefits at weekends, including a late checkout until 6pm on Saturdays and Sundays and, lazy breakfast until 11am. 
Hilton Mini Breaks also offers additional benefits for families whenever they stay: My Little Hilton enables children under 18 to stay for free in their parents' room and children staying in a separate room receive a 50 per cent discount for a second bedroom. Children up to the age of ten years also eat for free at the hotel’s restaurants when staying at the hotel and when accompanied by adults.
 Mike Ashton, senior vice-president, Marketing, Hilton International comments, “Hilton’s international leisure business currently accounts for 39 per cent of Hilton’s room revenues and the short-break business is a growing market. With Hilton Mini Breaks, we are introducing a consistent short-stay product with benefits that our guests consider to be most important for a short-break.”
From January 2007, customers can take advantage of Hilton Mini Breaks at over 150 hotels in more than 80 cities across the UK, Europe, Middle East and Africa.

AQABA
The international arm of the Hilton Hotels Corporation has signed an agreement with Aqaba Gate for Hotels and Tourism Projects to manage the Hilton Aqaba in Jordan. Due to open in the first half of 2010, the property will be Jordan’s second Hilton, and will be located in the Tala Bay Resort complex on the southern beach of the city of Aqaba, will comprise 346 guest rooms, restaurants, bars and multi-purpose function, meeting and conference rooms, in addition to the various recreational facilities including a swimming pool, health club and gym.
Tala Bay features several tourist attractions including the Red Sea Beach stretching over two kilometres, a 30,000sqm yacht harbour and a variety of accommodation and recreational facilities.




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