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New luxury travel brands set for Premium Travel
December 2006 125

HOTEL groups, individual luxury properties, destinations and tourist boards are to be represented at Premium Travel 2007.

Established as the UK’s only dedicated business event for the premium travel sector, it will take place once again at London’s Royal Albert Hall on May 15 and 16.
With more than 100 travel brands already contracted, several new names for 2007 include: Tourism Ireland, Beachcomber Hotels, the Ritz-Carlton Hotel Company, Von Essen Hotels, Mandarin Oriental Hotel Group, Turin Hotels International, the Shelbourne Hotel, Royal Canadian Pacific, Lebua and the Dome at State Tower, Adam and Eve Hotel, Silverjet Aviation and Visit Finland.
Nancy Mozayani, manager Marketing and Sales of Royal Canadian Pacific commented: “This is our first year at Premium Travel Show and we are looking forward to showcasing our luxury rail experiences to key decision makers in the European market. We believe our Canadian-friendly service and diverse product line will offer unique alternatives for the discerning traveler.”
New for 2007 is the Single Entry Package on the Arena Floor Stage Area. For participants who may represent just one luxury brand the special package will include entry into the Premium Travel Appointments System (gaining up to 25 meetings over two days), listing and web link on the show’s website, enhanced listing in the Premium Travel Directory, 50 buyer nominations, message desk service to request extra meetings and collateral display.
Buyer registrations are already up on the same time last year with over 200 buyers, from UK, continental Europe, Russia, India and the USA, having confirmed their attendance. To qualify buyers have to be specialists in driving business into the luxury sector in either leisure, corporate, meetings & incentives travel or as an independent retailer.
“This year, following consultation with our Advisory Board, we are providing buyers and exhibitors with the opportunity to select their meetings schedule and will also be introducing a free period over lunch each day when no official appointments will be given to allow for networking and general business opportunities,”says Dominique Gill, managing director, Haymarket B2B Exhibitions.




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