Spokesperson: Adrian Parkes, sales and marketing director, bmi.
Plans for 2007?
We want to build on the successful route launches to Riyadh, Jeddah and Moscow and to look at further developing our mid haul-strategy. We will be maintaining our focus on our excellent punctuality record and be driving customer service and efficiency through self-service tools and enhanced web enabled products.
In addition to our strategic focus, we will be launching our lie flat beds in June 2007 that will offer our Riyadh and Jeddah customers the best product in the market. We also feel that developments in our home market offer us a great opportunity to grow the bmi brand.
Strategy in the face of competition?
To continue to focus on our choice and value for money service proposition and to differentiate ourselves from our competition though our customer facing staff, our punctuality and our product offering.
We have just launched our Heathrow to Moscow services with a new ‘best in class’ business product offering, a 41” pitch wider seat. This has been very well accepted in both markets and results to date are very encouraging. We are therefore keen to develop our mid-haul route strategy while consolidating and growing our long haul markets.
New for passengers?
I can’t reveal everything we will be doing at this stage, but the introduction of our lie-flat beds to our long haul aircraft will not be the only change to our business purpose products and cabins in 07. This is going to be an exciting year for bmi and our frequent and loyal travellers.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.