British Airways, has unveiled its £100 million ($191 million) next-generation business class flat bed.
The new Club World bed is 25 per cent wider and offers more privacy, greater comfort, with more storage. Advances in design, technology and materials have been harnessed to take British Airways' flat bed concept to the next level, complemented by a new cabin interior.
Key features include: a more comfort-able six feet long fully flat bed; a new 'Z' bed position that extends to six foot six inches; electronically operated privacy screens; a laptop locker for storage of electronic items, a small bag and shoes; an in-flight entertainment system with up to 100 films and TV programmes and an onboard 'Club Kitchen' serving hot and cold snacks in between meals.
Willie Walsh, British Airways' chief executive said: "British Airways set the industry benchmark with the launch of the first flat bed for business customers in 2000. Our new Club World flat bed re-establishes our position as market leader.
"Club World represents 20 per cent of our long-haul capacity. Our premium cabins are our most profitable segment, which is why we have re-configured our aircraft, increasing Club World capacity by eight per cent and moving from 38 to 52 seats on some of our Boeing 747 aircraft.”
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.