WORLD Travel Market 2006 has raised the quality of business visitors to this year’s event with an expected increase in the amount and value of business conducted during the four days, according to a statement.
Tightening of the membership criteria for Meridian Club buyers – which through independent research had been requested by exhibitors – has meant overall attendance was down just 2 per cent compared to last year, resulting in a substantially increased visitor quality, the WTM statement said.
Un-audited figures reveal that 47,544 professionals attended the event with a 13 per cent rise in trade visitors (9,661), four per cent increase in exhibiting personnel and a 10 per cent uptake in media (3,165) compared to 2005. Meridian Club membership dropped 14 per cent.
“Early feedback about the extent of business conducted during the event has been extremely encouraging and even on the final day, exhibitors who remained were reporting major business deals of £100,000 ($193,317) plus,” said Fiona Jeffery, WTM managing director.
Jeffery said that although the figures are not audited, she expects them to be broadly in line with the official figures available at the end of the year.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.