FOLLOWING this summer’s war in Lebanon, the InterContinental Phoenicia Beirut has committed to reinforcing the hotel’s premium position with a marketing campaign and a presence at major trade shows.
The initiative is being driven by the hotel’s new general manager, Joseph Coubat and the hotel’s team. “We are committed to reinforcing the hotel’s number one position in Lebanon’s hotel industry as well as bringing Lebanon back to its position of number one destination in the Middle East,” says a hotel spokesperson.
“We are doing this through aggressive marketing campaigns, a full presence in the local, regional and international markets through sales calls and trips as well as participating in international trade exhibitions such as the World Travel Market in London and the International Luxury Travel market in Cannes,” says the spokesperson.
The hotel is located in one of Beirut’s most prestigious districts and on the fringe of the Solidere city centre. A landmark in Lebanon and in the Middle East, it overlooks the Mediterranean Sea and is only few minutes away from Beirut International Airport.
Renovated in 2005, it offers 446 guest rooms and 60 suites, as well as a cocktail lounge and six restaurants.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
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