26 June 2017

ATM Preview


A convenient base to explore Dubai
April 2001 23

Located in the heart of Dubai, The Sheraton Deira Hotel & Towers offers its guests an easy, modern and relaxing ambience.

Just a few minutes away from the Dubai International Airport and the shopping malls, the hotel offers a convenient base to explore all of Dubai's cultural, commercial and entertainment attractions.

It has combined the business atmosphere with the leisurely context for international travellers.

The hotel has 224 elegantly decorated rooms and suites including 40 non-smoking rooms, 32 junior suites, 24 Towers rooms and 1 Royal Suite. Rooms are equipped to provide the best of comfort for all the guests.

Every year The Sheraton Deira Hotel & Towers participates in the Arabian Travel Market (ATM) under the Starwood umbrella where a joint stand is displayed promoting the Starwood Hotels & Resorts worldwide.

"We will mainly promote our newly introduced Towers Floor, where we have spent over $1 million refurbishing it. An average of $40,000 was spent to achieve the standards of ultra modern style," said Ashraf Safei, Director of Sales & Marketing.

"Our aim is to meet the needs of our customers with regards to luxury, comfort and convenience.

"The ultimate achievement in our participation will be getting good exposure in general and specially in the region - the GCC and the Middle East. It's an interesting opportunity to update and to exchange information about existing and/or new destination.

"We mainly gain high familiarity among those who are involved in the travel and tourism industry. The awareness generated out of this exhibition works for the exhibitors as well as for the Dubai as a destination.




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