ABC Digital takes the brand further
ABC Digital Network is part of a rapidly growing new multimedia sector worldwide.
Out of home TV, termed Digital Signage or Captive Audience Networks, has come of age and is now accepted as an important part of the marketing mix. Expertise in the field of advertising and longevity in the local market puts ABC Digital Network partnered with Emirates Neon at the forefront of this new and important media.
Supplying cutting edge technology to both the ever growing hotel industry and retail outlets alike, ABC Digital Network provides an innovative marketing solution. A live broadcast channel which can run pictures, animations, text and high quality video allows clients to develop their brand on a whole new level.
“The motivation behind implementing this exciting form of targeting new clients and informing loyal guests becomes quickly clear as our technology provides effective and measurable results,” says Nick Armstrong, General Manager of ABC Digital Network.
Maximizing the effectiveness of promotions and creating additional purchase opportunities in a captive audience such as a hotel guest is a trend that no hotelier in Dubai’s rapidly expanding market can ignore. By providing a live in-room channel, with content controlled by the hotel, ABC Digital Network will inform, delight and entertain guests.