20 October 2017

Branding


Say hello to Emma
July 2006 20

AFTER the Novotel’s Dolphy, the Mövenpick Hotel Bur Dubai has launched a little mascot all it’s own: Emma, the Swiss cow.

But Emma’s more than a mascot, says Denis Richter, executive assistant manager at the hotel. “Emma is here to make an impact. To create memories and to ensure that our young customers are having a good time, during a hotel stay or at our Friday Family Brunch. Emma is determined to establish a connection with all our younger guests (and a few of the older ones to).”
Ergo, Emma will be in the rooms for family arrivals, at the kids’ crèche during the Friday Family Brunch and will go on sale at the hotel soon.
Emma is not part of the group’s corporate strategy, the hotel’s Sandra Mazuka tells TTN (“She is purely a local treat bound to Mövenpick Hotel Bur Dubai”), but nevertheless echoes group policy: “Mövenpick Hotels & Resorts is know to be family friendly and one of our institutions is ‘children first’.”
Emma also fits in very well with several of the brand’s business principles. “These are, amongst others: everything we do shall be under the umbrella of: young, fresh, good and friendly; we want to serve our guests in a friendly and courteous way – and want therefore to become leaders as hosts; the atmosphere in our restaurants and rooms is pleasant and relaxed; and our product is in general well balanced and reflects a spirit of the joy of life. What we try locally and – again – focusing on children here at the hotel is a reflection of those principles. Emma is young, fresh, good and friendly, she definitely shows a joy of life,” says Mazuka.




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