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MTF to spur tourism growth
June 2006 219

THE Mediterranean Travel Fair 2006, to be held in Cairo from September 5 to 7, will bring to the forefront changes and determinants affecting the growth of tourism in this region and highlight many of its exciting, yet untapped, opportunities.

Mediterranean Travel Fair (MTF) is dedicated to showcasing tourism in the Eastern Mediterranean region and raising awareness of the changing travel trends within the industry.
It incorporates the key markets of Egypt, Jordan, Lebanon, Syria, Palestine, Libya, Turkey, Greece and Cyprus.
The year 2005 witnessed significant growth in international tourism and many Eastern Mediterranean countries have also achieved outstanding growth rates by jumping on the running train of industry boom. This prompted a massive infrastructure development, aggressive portfolio management actions and a greater diversification of activities within Eastern Mediterranean markets.
MTF functions as a catalyst of industry growth and offers exhibitors the ultimate opportunity to maximise their potential by marketing their destinations and range of goods and services to key industry professionals, says a spokesman. Whilst visitors are adequately updated on opportunities that have not yet been fully captured and which may be crucial for sustaining the steady upturn in the industry.
The fair’s extensive seminar programme also allows visitors to keep abreast of industry's key topics.
“This is an excellent time to exhibit at Mediterranean Travel Fair and benefit from this exciting period of growth and development in the Eastern Mediterranean. Mediterranean Travel Fair is an ideal platform to generate new leads, strengthen relationships and promote company profiles,” said Chris Chackal, group exhibition director.
Reed Travel Exhibitions is part of Reed Exhibitions that manages over 420 events in 32 countries, serving 49 different industries in 18 key sectors, with some 90,000 exhibiting companies and over 5.5 million buyers every year. 




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