A destination that’s finally woken up to the Middle East’s potential as a source market is Japan.
The country made a debut appearance at this year’s ATM in a bid to attract Middle Eastern tourists, even as regional airlines launch new routes to the country: this month, Emirates begins services to Nagoya, and Saudi Arabian Airlines flies into Osaka.
“We’re aiming to change current regional perceptions of Japan solely as a business destination with our participation,” said Kenichi Sawaguchi, senior director, Planning & Projects, Japan Co-Operation Centre for the Middle East, which organised the pavilion. “We came to showcase the many varied aspects of Japan as a superior holiday destination for Middle Eastern travelers – from skiing on the pristine slopes of Nagano, speeding through the countryside on the ‘Shinkansen’ (bullet trains), to becoming immersed in ancient Japanese traditions in the old imperial cities of Kyoto and Osaka.”
JCCME has strategically partnered with the Japan National Tourist Organisation and the Japan External Trade Organisation to target Middle Eastern customers. It has also tied up with the Nippon Travel Agency, Nikko Hotels International and the Conrad Tokyo.
With a traditional culture nurtured in some 2,000 years of unbroken civilization, Japan’s temples, shrines and castle towns are among its most seductive draws – as are its unbroken lines of high-value boutiques.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.