JUMEIRAH Emirates Towers, part of Dubai-based hospitality group Jumeirah, has officially opened its male-only spa, named H2O.

It is a unique modern City Life Spa featuring high-tech active relaxation for male residents of the hotel.
It comprises four multi-purpose treatment rooms, an active relaxation area and a Floatation Pool. The interior and design of the spa are in alignment with the rest of Jumeirah Emirates Towers’ iconic, international and contemporary architecture and style.
The concept has been developed following thorough research on global spa and lifestyle trends. A highlight is fast result-orientated treatments for guests with little time at their disposal.
Hotel general manager Doris Greif says the decision to launch a men-only spa was influenced by the guest mix at the hotel, where more than 80 per cent of business travellers are male. “This, in addition to their heightened expectations when it comes to innovative relaxation experiences, creates a very attractive niche for innovative products and experiences.”