MONTBLANC, manufacturer of fine writing and precision accessories, is marking its 100th anniversary with a never-before promotion in travel retail, partnering with Emirates Airline for a charitable cause.
An exclusive, one-off Mont Blanc centennial, chronograph watch will be offered onboard Emirates Airline’s duty free service to the highest bidder. Opening bids for the collector’s item will start from $65,000 (Dh240,000) and all proceeds raised will be donated to a charity, which is dedicated to providing a safe, nurturing environment and better quality of life for needy children around the world.
In addition to owning a masterpiece, the winning bidder and a partner will be flown on Emirates first class to a hosted stay at the luxurious Mont Blanc Chateau in Le Locle, Zurich. Le Locle is Mont Blanc’s luxury chalet and the centre of its watch making.
The masterpiece was unveiled for the first time recently at a media conference hosted by Karl Heinz Handke, president of Mont Blanc, and Kevin Griffiths, vice president for cabin crew service delivery at Emirates in Dubai.
The centennial Mont Blanc chronograph automatic is cast in 18 carat solid white gold and features a 43-faceted diamond, shaped in the distinctive Mont Blanc star as well as a bezel, set with black and white diamonds.
Interested buyers can submit their bids via Emirates’ onboard Duty Free brochure on all flights. The closing date for bids is May 31 this year.
Emirates airline has once again received industry recognition at the 2006 Skytrax Awards for Airline Excellence by taking top honours in the category Inflight Entertainment Excellence. Inflight entertain-ment is an area of constant innovation at Emirates and the airline has come to be known as a dominating force in this product area. Last year, Emirates was adjudged as the best in this category at the Skytrax World Airline Awards based on over a million votes.
Emirates’ entertainment system, ICE, is an acronym for information, communication and entertainment and is now available on 35 per cent of the fleet with 500 channels of entertainment, video and audio on demand, over 40 games and live news head lines and is on offer to travellers in every class. Passengers also have access to E-mail and SMS messaging and satellite telephones. On the Airbus A340-500 aircraft there is also a WiFi E-mail service available.
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