17 August 2017

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‘Lifestyle repositioning’ for the Novotel Al Dana
May 2006 25

THE visionary general manager of the Novotel Al Dana Resort, Khalid Anib, is seeking to reposition the property as a ‘lifestyle hotel that is something more than just a flash-in-the-pan’ through a series of renovations and upgradations, according to a statement.

The hotel is refining its positioning to provide the property with a unique expressive environment, a new level of savvy service and restaurants serving contemporary cuisine that appeal to both hotel and local customers, according to the statement.
The Novotel Al Dana Resort is continually reinventing itself and we will continue to provide the world-class experience our guests have come to expect. This enhancement programme is designed not only to satisfy the needs our guests, but also to ensure the hotel is poised to remain the choice destination in an increasingly competitive environment,” says Anib. “We are offering a higher level of personalized service not generally associated with this type of property. Our goal is for our guests to never want to leave the hotel.”
The Novotel Al Dana Resort is continually reinventing itself and we will continue to provide the world-class experience our guests have come to expect. This enhancement programme is designed not only to satisfy the needs our guests, but also to ensure the hotel is poised to remain the choice destination in an increasingly competitive environment,” says Anib.
An enhancement programme is now in progress and is expected to be completed before the summer. The property will offer travellers and local residents a change of pace from the bustle of corporate life.
Primary projects include the upgrading of the beach area by creating tropical environs like Caribbean, offering water sports such as jet-skiing and scuba diving in collaboration with PADI. The sun-drenched pool patio will be redecorated to create a lush Mediterranean environment with wooden chairs and flowering plants, making it ideal for lounging and outdoor events.
At the same time, 20 guests room are being converted into twin rooms, adding six family suites. WiFi will be available across the property for businessmen and computer-savvy guests, providing internet access wherever, whenever.
All the existing outdoor dining facilities of the restaurants at the Novotel Al Dana are also being upgraded to offer an al fresco dining alternative.
Bright seascape colours greet the guests upon entering La Perle, the hotel’s upscale yet unpretentious seafood hub. Guests can now enjoy the serene waters whilst dining outdoors on La Perle’s private terrace. “We’ve exceeded our aggressive demand expectations, and La Perle has had lines of patrons virtually every week. The response has been overwhelming,” says Anib.
The hotel is dedicated to ensuring a warmly inclusive and attentive service culture, and guests will experience an inviting sense of arrival with a refreshing welcome beverage in the lobby upon check-in.
“This is an exciting time for the hotel,” he adds. “As guests will see, the Novotel embodies an authentic flair while not straying from the brand's commitment to provide the quality and guest service that the brand is known for.”

Contrasting architecture
A Bahraini landmark, Novotel Al Dana Resort nestled in south side Manama-Muharraq lagoon boasts a traditional Arabic architecture and is a welcomed added-value sanctuary.
“Bahrain is changing before our eyes, and the changes go far beyond the city of Manama. The kingdom is now a blend of cultures and architectures that has frappéed itself into a new order of contemporary civilization, a place that's as fluid—socially speaking—as the water that surrounds it,” says Anib.
Just a stone’s throw away from the hotel is a striking high rise of luxury accommodation, making the surrounds of Novotel a more aesthetically interesting place. A project of Mohammed Dadabhai, the tower rises over the hotel with unblocked views of the surrounding waterways.
The Novotel is collaborating with Mohammed Dadabhai towards common aspirations that will maximise their mutual interests. The two properties’ strengths and opportunities point to a focus on national attractiveness, rather than the attractiveness of a single feature, thereby necessitating a clear vision, stated objectives and a collaborative approach involving all stakeholders.
The two contrasting architecture embodies the very different neighborhoods that make up the cosmopolitan Arabian kingdom that is Bahrain.




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