Malaysia seeks to attract MICE market
WELL-KNOWN for its flora and fauna, Malaysia is positioning itself as the ultimate MICE destination in the heart of South East Asia.
To that end, Malaysia Airlines, which flies to over 100 destinations across six continents, including five weekly flights from Dubai, is offering MICE organizers a host of services like travel arrangements, preferential airfares for delegates, special rates for all inclusive packages as well as pre- and post-conference tours.
Malaysia has over 2239 hotels with over 150,000 hotels rooms from low budget to five-star international hotels catering to suit different needs.
Malaysia already plays host to such major events as the Harvey World Travel, ASEAN Summit and Asia Pacific Academy of Ophthalmology Congress and the Petronas Malaysian Grand Prix.
International MICE venues are available in almost every major city, all with close proximity to international five-star hotels. New state-of-the art convention centres provide even more options, such as the Kuala Lumpur Convention Center (KLCC), Putrajaya International Convention Center and the Sunay Pyramid Convention Center, which is an integrated resort and theme park as well.
Apart from Kuala Lumpur, destinations like Genting, Penang, Sabah and Sarawak have also committed to improving their MICE facilities. For travellers who prefer events away from the hustle and bustle of the city, venues such as the Genting International Convention Center combine five-star resort facilities along with a modern state-of-the-art Convention Center.
The country also offers a ‘truly Asian experience’ for MICE delegates by providing various pre and post packages to suit from Sun & Sand to eco-tourism in Sabah and Sarawak or even study the traditional and modern architectural marvels.
Malaysia is also known for its multi-racial cuisine, including Malay, Chinese, Indian and Perankan, a fusion of the Chinese and Malay.