The Hotel Show extends global reach
THE Hotel Show in Dubai is set for a 30 per cent increase this year, occupying seven halls at the Dubai International Exhibition Centre when it opens in June.
Companies from 31 countries have already signed up to exhibit at the show, organised by dmg world media Dubai Ltd, including Mexico, Japan and Norway, due to participate in The Hotel Show for the first time. More local firms will also take part.
According to a recent MEED report the GCC region alone, will be home to new projects estimated at nearly $700bn, with at least 80 hotels and 25,000 rooms currently on the drawing board. This market dynamism has been recognised by overseas suppliers who are now flocking to the region to tap in to the unprecedented hospitality boom.
The Hotel Show project manager, Maggie Moore, says the result has been a spectacular growth in exhibitor interest from around the globe: “Traditional source markets such as Spain, Portugal and France have all increased their presence at the show, but we are also confirming bookings from countries such as Poland, Russia, Tunisia and Turkey, and are negotiating for more country pavilions which will enhance the international aspect of the show.
The addition of Mexico, Japan and Norway for the first time this year will be a testimony to that increased international presence.
“There has been a strong local response too, not only from established players in the UAE , but also regional heavyweights from Egypt, Jordan and Saudi Arabia, which demonstrates the strength and depth of the regional interiors sector.”