RADISSON SAS Hotels & Resorts has introduced a booker’s loyalty programme, Yours Sincerely, for its Middle East properties.

The programme is a regional addition to the existing corporate loyalty programmes: Gold Points Plus for the business traveller, Get More for leisure travellers and Look to Book for travel agents.
Says Craig Senior, regional director of sales and marketing, Rezidor SAS Hospitality, “By launching this programme, we are able instantly to recognise and reward secretaries, administrative assistants, travel planners and non-commissioned travel planners who make or influence individual hotel reservations.” Points are earned with each room booking at any participating hotel and are immediately converted into Yours Sincerely dollars, each equivalent to $1. The dollars can be used at hotel restaurants, to book rooms or exchanged in local department stores. Participating properties include hotels in Bahrain, Jordan, Kuwait, Lebanon, Oman, Saudi Arabia and the UAE.