RADISSON SAS Hotels & Resorts has introduced a booker’s loyalty programme, Yours Sincerely, for its Middle East properties.
The programme is a regional addition to the existing corporate loyalty programmes: Gold Points Plus for the business traveller, Get More for leisure travellers and Look to Book for travel agents.
Says Craig Senior, regional director of sales and marketing, Rezidor SAS Hospitality, “By launching this programme, we are able instantly to recognise and reward secretaries, administrative assistants, travel planners and non-commissioned travel planners who make or influence individual hotel reservations.” Points are earned with each room booking at any participating hotel and are immediately converted into Yours Sincerely dollars, each equivalent to $1. The dollars can be used at hotel restaurants, to book rooms or exchanged in local department stores. Participating properties include hotels in Bahrain, Jordan, Kuwait, Lebanon, Oman, Saudi Arabia and the UAE.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.
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