Hilton’s palace set for opening party
Unparalleled luxury, chefs to cook anything you ask…and a spa exclusively for men.
As the Hilton’s first palace opens in Saudi Arabia this month, KEITH J FERNANDEZ caught up with general manager Marc de Beer on what guests can expect from the brand’s new Qasr Al Sharq:
You’ve got a Hilton in Jeddah already, so why a palace?
The Qasr Al Sharq, or Palace of the Orient is a first for Hilton worldwide and will fill a niche in the increasingly discerning Saudi market. The Jeddah Hilton is already the city’s market leader but the Palace will offer select guests the ultimate in luxury, personalized service and privacy. Royalty, heads of state and other VVIPs require certain privacy and security needs; Qasr Al Sharq will meet these requirements. The palace will be cross-promoted with the Jeddah Hilton. For example, for top level business delegations, CEOs or heads of state may be accommodated at the palace with the delegation housed at the Jeddah Hilton.
Why Jeddah in Saudi Arabia? Why not Dubai?
The Kingdom has no such accommodation offering; Qasr Al Sharq is the first. There is a need for such an exclusive offering, and while Dubai already boasts super luxury accommodation. Hilton is paving the way in Saudi Arabia.
What can we expect from the palace?
A stay at Qasr Al Sharq is not comparable to a normal hotel stay; it is an all-enveloping experience. Guests will experience the highest levels of luxury with complete privacy and personalized butler services that will cater to any demand. The Palace will house The Spa, the Kingdom’s first luxury male spa with Eastern-inspired body and facial treatments available from professionally trained therapists.
What will differentiate the experience for the guest?
The palatial accommodations are more spacious than any hotel accommodation in the Kingdom and are adorned with the best quality furniture and materials from all corners of the globe. The crystal, gold, upholstery, marble, artwork, woodwork and amenities are often hand-crafted and of the finest quality, a quality found in private homes and palaces, not in five-star hotels. Guest privacy is paramount, and Qasr Al Sharq offers this and utmost discretion.
What F&B offering can we expect?
Qasr Al Sharq will house to the world-famous Italian brand Bice and an Oriental-themed restaurant. Guests will also be able to dine in the privacy of their suites and palace chefs will be trained to prepare cuisines from around the world.