THE German National Tourist Board (GNTB) has kicked off a number of marketing and promotional measures designed to inspire enthusiasm across the Middle East for the FIFA World Cup 2006, which takes place from June 9 to July 9 in Germany this year.
Heike Murad, GCC manager States of The German National Tourist Board said, “From the Middle East region, Saudi Arabia has qualified for the FIFA World Cup 2006 and I’m sure this will have a deep impact on travellers from across the GCC. Sport, especially football, has built bridges between nations for a long time and I hope that Germany can show once more again that we really welcome everybody to experience this special country in the heart of Europe.”
Thirty-two national teams will battle for the FIFA World Cup in 12 cities in Germany. The event is expected to generate an extra 1.7 million stays across 2006 as a whole. “Starting from taxi drivers to the entire travel industry, GNTB will create a very high service commitment and there will be a lot of competitions to find the best one in his/her branch of trade. This promotion is aiming for a better image of Germany as a travel destination before, during and long lasting after the FIFA World Cup 2006,” said Murad.
TTN is the most established trade publication in the Middle East distributed on a controlled circulation basis to members of the travel and tourism industry.
Published monthly by Al Hilal Publishing and Marketing Group, the region’s foremost trade publisher, TTN is aimed at professionals in the industry, from travel agents to airline and hotel personnel.
TTN provides in-depth and extensive coverage of relevant issues in the Middle East and North Africa as well as in other parts of the world. Travel related news, analysis, and new appointments together with information on up-coming exhibitions, marketing and promotional campaigns are presented in an innovative and striking colour tabloid.
Every issue also contains a collation of international and regional news and topical features of interest to readers.