Expansions, new openings or closures?
After yet another record year, 2006 promises to be yet another strong and very exciting year for us at Jumeirah.
Since January 15, we assumed the management of Essex House, one of New York’s most prominent hotels, ideally situated on Central Park South in Manhattan. The hotel will be re-branded to Jumeirah Essex House and we will be working closely with Dubai Investment Group, also a member of Dubai Holding, on a $50 million renovation programme of the hotel to create a 515-room premier property in the heart of New York City.
This management contract acquisition follows our re-branding announcement in June last year, where we also announced our aggressive expansion plans to increase our portfolio of luxury hotels and resorts to 40 in the next five years to achieve our commitment to become the world’s leading luxury hospitality operator.
In addition to the take over of the Essex House in New York, we have also announced the closure of the Lowndes Hotel in London, which will undergo a multimillion dollar renovation and re-brand. Jumeirah Lowndes Hotel will re-open its doors in October 2006.
Strategy in the face of competition?
At Jumeirah we will continue to deliver the unique and high standards of service and hospitality our guests have come to know from us ever since the opening of Jumeirah Beach Hotel in December 1997.
Jumeirah’s core brand essence, “Stay Different”, which is currently being introduced through an extensive global advertising campaign, is all about our customer’s desire to be recognised as individuals. True luxury is emotional, memorable and above all personal.
We are proud to now offer our guests the opportunity to experience true Jumeirah hospitality in three of the world’s most exciting cities: Dubai, London and New York.
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