A fine balance
Expansions, new openings or closures?
A major expansion is underway at the Coral Beach Resort, Sharjah that will add deluxe chalets and more rooms to the existing 156 keys.
With a targeted expansion in place across the GCC, many new-generation properties are taking shape across the UAE and Levant region, including a property in Commodore in Beirut and beach and desert resorts in Ras Al Khaimah.
Strategy in the face of competition?
We aim to provide all our stakeholders maximum quality and “signature service”.
We are the first hotel management company in the Middle East to offer an alcohol-free environment, making us distinctive in not just the region but across the world, helping us achieve a balance between hospitality and conscious living. Conscious of our responsibility towards the community, we have decided to work towards a safe environment.
Our guests can expect many unique cultural events.